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Last week, Alessandro Bogliari wouldn’t have imagined that anyone posed a serious threat to TikTok. Yes, there were imitators and competitors out there, but Bogliari, who runs a social media agency called the Influencer Marketing Factory, thought the app was so successful that there was no way it would be overthrown in the near future. But a lot can change in just a few days on the internet.
When US president Donald Trump said on Friday that he was “banning” TikTok from the US, creators on the app, going live to their fans en masse and pleading with them to follow them on Instagram and YouTube instead. Although Trump’s declaration turned out not to be quite true (TikTok’s Chinese parent company, ByteDance, now has 45 days to sell the app’s American operations before a possible ban, and is talking with Microsoft to do so), the ensuing chaos accelerated something that was already in motion: the rise of a wave of TikTok competitors.
“Everyone is in a war trying to get the majority of these people,” Bogliari says.
Assuming a deal goes through, TikTok’s dominance is likely still safe. The app is uniquely appealing for its recommendation algorithms, for the features it offers creators to help them make videos and collaborate with others, and for its ability to launch nearly anyone into at least temporary viral fame—something that is harder to achieve on other social media platforms. But that could change as its future hangs in the balance.
There are four apps that seem to be the main potential threats to TikTok’s dominance, each with different audiences, features, and challenges. Here’s a rundown of each.
Byte
What it is: Byte launched earlier this year as resurrection of Vine, the short-form 6-second video platform that was shut down by its corporate owner, Twitter, in 2016 (Vine is the inspiration for every other video app out there right now, including TikTok.) Byte’s creator Dom Hofmann, who was also one of the founders of Vine, teased Byte as a sequel to the beloved app during its development.
byte by @SymphonicRon
What it’s like: If TikTok absorbed the internet’s latent Vine energy to fuel its culture, without necessarily elevating or crediting the Vine creators responsible for it, then Byte became the place where some of those creators and fans actually ended up. @SymphonicRon, a 29-year-old musician who grew a modest following on Vine is now on Byte, in part, because it provided an opportunity to earn some income off of his work through its audio licensing program, he said in an interview (he doesn’t use his full name online, and asked to go by his handle for privacy reasons for this article.) He heard about it from fellow former Viners.
But Byte was a pretty quiet place, @SymphonicRon said, before TikTok came under scrutiny of the US government. “There weren’t that many people there. The most popular posts were getting 300 likes,” he said. Now, things
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By: Abby Ohlheiser
Title: A guide to the TikTokish apps that want to be the next TikTok
Sourced From: www.technologyreview.com/2020/08/06/1006079/instagram-reels-byte-triller-clash-tiktok-ban/
Published Date: Thu, 06 Aug 2020 10:00:00 +0000
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https://www.mansbrand.com/how-to-cast-a-wider-net-for-tracking-space-junk/
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