Why The 1964 Mustang Launch Was Such A Major Event | HotCars

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The 1964 Ford Mustang launch was a historic event. After World War II, Ford opted to create an affordable car that appealed to younger drivers. The result was a new class of car. The “Pony Car,” never before seen in the United States, with its own unique styling and a variety of options and accessories offered. It was initially introduced on April 17, 1964, as a hardtop and convertible. A fastback version was available for purchase in August 1964.

Further, Ford opted to publicize the arrival of the Mustang to an extreme degree, embarking on a marketing campaign and sinking a generous sum into spreading the word. This attempt was successful, as they achieved the first 20% of their expected first-year sales in the first day. The Mustang was an instant hit and became so popular that it was soon featured prominently in movies and the media. The impact the Mustang left inspired a lot of competition from other automobile makers.

There’s no denying the launch of the 1964 Ford Mustang was a game-changing event in automobile history, and there are several reasons contributing to its historical importance.

The styling for the Mustang was a bit unusual, as it was unprecedented in the automobile industry. The design, especially the front end, was very European. The original Mustang was also made to suit the tastes of a wide variety of customers, with many options, variants, and body styles, such as convertible, hardtop, and fastback.

One ad even had the slogan “Mustang was designed to be designed by you.” Mustang owners indeed felt like they had a special, unique vehicle with enduring universal appeal.

Related: Here’s What Was So Special About The 1964.5 Ford Mustang

The original Ford Mustang quickly exceeded expected orders upon its debut on April 17, 1964. It cost $2,368 at the time, making it very affordable. As a result, dealers were inundated with requests.

Although Ford expected 100,000 units to sell in the first year, 22,000 units were sold on the first day. The first year had 417,000 orders, more than four times what Ford expected. Within two years, sales rose to one million orders.

The Ford Mustang was the first of a new type of vehicle- a “pony car.” It was a two-seat, mid-engine sports car, with the nickname derived from a World War II fighter plane. It was notable how the Mustang is a completely new line of cars, separate and distinct from Ford, Fairlane, Falcon, and Thunderbird. Ford was then able to offer five

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By: Kenny Norman
Title: Why The 1964 Mustang Launch Was Such A Major Event | HotCars
Sourced From: www.hotcars.com/1964-mustang-launch-major-event/
Published Date: Mon, 03 Aug 2020 15:45:41 GMT

The post Why The 1964 Mustang Launch Was Such A Major Event | HotCars appeared first on MansBrand.

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